Email Marketing

Magic Potion Marketing is a full-service marketing agency that builds engaging email triggers that connect and convert contacts. Our goal is to maximize efficiency on your acquisition, re-marketing, and retention efforts to grow your brand.

Strategy

We build your entire customer cycle messaging strategy by reviewing your historical customer data, website visitor behavior, and ideal customer personas. Magic Potion Marketing is responsible for ongoing management, scheduling, and documentation of all marketing automation projects.

Design

Our team has decades of design experience. We custom code our email templates based on industry best practices and create emails that follow your brand guidelines while rendering beautifully on mobile devices.

Contacts are reading more emails on their mobile devices than ever.
Photo by Paul Hanaoka

Execution

MPM handles execution on all campaigns and automated messaging initiatives. We work with your team to ensure all emails stay on schedule and deliver results.

Audits

We want to show you opportunities you might be missing in your email marketing. We provide detailed audits of your eCommerce store! Contact us via the form below or review our service offerings here.

QA + Testing

All email marketing campaigns and automations go through a rigorous Q&A checklist and testing process through the MPM team. Before launching any email, we confirm with your team before launching.

Integration

We integrate your marketing technology with your email marketing platform. We optimize for clean data to measure results as we nurture prospects and customers.

Reporting

We believe in transparency. To measure the full impact of your email marketing performance we’ll provide a monthly reporting overview and more detailed reporting upon request.

Segmentation & Deliverability

Hopefully, your marketing messages have never gotten in the spam folder, but if they have – we’re here to help. Deliverability requires ongoing maintenance. We build segments to maximize user engagement and resolve any email sending issues.

Contact Acquisition

Included in our email services are uniquely targeted strategic overlay services. No one wants to be bothered with pop-ups the first time they visit a site. That’s why we utilize advanced visitor data to specialize our messaging. Examples include: only show pop-ups to returning contacts, new contacts that are about to exit or contacts that have spent considerable time on-site, and more. We convert visitors into customers with powerful data. 

Capture Email + Messenger Subscribers

Increase Sales with Sticky Bars, Discount Incentives, Gamification, Cross-Selling, Seasonal, and Exit Intent Promotions

Email Marketing Platform Agnostic

We pride ourselves in our top-notch service and technical expertise. At Magic Potion Marketing, we only recommend the tools that will put your brand in the best position to succeed. Whether that’s an eCommerce store from scratch or a well established and funded company, we work with a variety of marketing platforms. Contact us to learn more.

Ready to tap into the potential of your email marketing program? 

Fill out the form below and we will reach out to schedule a time to discuss the needs of your business.