Lifecycle email and SMS for growing Shopify and ecommerce brands.
Magic Potion Marketing is a senior team that designs, builds, and runs the retention system for brands — most doing $1M–$20M+ — that already have traffic and a list but aren’t getting consistent, predictable revenue from owned channels.
Tools help. Strategy, architecture, testing, and results are on us.
Klaviyo Partner. We bring that platform expertise to the system we own — not the other way around.
Book a retention reviewResults we’ve delivered
How it works
- Rebuild the system. We audit your email and SMS program, map the customer lifecycle, and rebuild the core flows: welcome, browse and cart recovery, post-purchase, replenishment, VIP, and win-back, with segmentation and a testing plan built in.
- Run it every month. Campaign strategy and execution, flow optimization, list growth, and structured A/B testing.
- Own the outcome. Reporting is tied to revenue, not opens. A senior team makes the calls and stays accountable.
Pricing
Retention system rebuild
$4,500–$7,500 one time
Audit, lifecycle map, and rebuild of your core flows and segmentation.
Ongoing retention program
$4,500–$8,000 per month
We run, test, and grow the system every month with clear revenue reporting.
Larger or more complex brands are quoted individually. Full details are on the services page.
A strong fit if you
- Sell on Shopify or another ecommerce platform
- Have meaningful traffic and an existing email or SMS list
- Are growing, with most clients in the $1M–$20M+ range (larger brands welcome when the fit is strong)
- Want a team that owns the system and the results, not just someone to send campaigns
Frequently asked questions
What does it cost?
A retention system rebuild is $4,500–$7,500 one time. The ongoing retention program is $4,500–$8,000 per month. Larger or more complex brands are quoted individually.
What size brands do you work with?
Most of our clients are growing Shopify and ecommerce brands doing $1M–$20M+. Larger brands are welcome when the fit is strong. The best-fit brands already have meaningful traffic and an existing email or SMS list.
What’s included?
The rebuild covers an audit, a lifecycle map, and a rebuild of core flows — welcome, browse and cart recovery, post-purchase, replenishment, VIP, and win-back — with segmentation and a testing plan. The monthly program includes campaign strategy and execution, flow optimization, list growth, structured A/B testing, and reporting tied to revenue, not opens.
What platforms do you use?
We work with Shopify and other ecommerce platforms, and we use Klaviyo and other tools when they help. We are a Klaviyo Partner, but we are not dependent on any single platform or its AI. We own the system, the strategy, and the results.
How long does a rebuild take?
Timing depends on the state of your current program and how quickly we can get access and feedback. We’ll give you a clear timeline after the initial review, before work begins.
Why a specialist team instead of platform AI?
Platform defaults and auto-generated content are not a strategy. A senior team designs the architecture, makes the testing and segmentation calls, and is accountable for the outcome. Tools help us move faster. They don’t replace judgment.
Find out what your owned channels should be earning
We’ll review your current flows, campaigns, and list health and show you where revenue is leaking.
Book a retention review